I thought I’d share something serious with you: Taco Bell’s writing. The company created a (fictional) backstory for each menu item. Check out Beefy 5-Layer Burrito’s story, in which the lettuce is refused “entrance to the club.”
Apparently, the long-running children’s show, “Mister Rogers’ Neighborhood,” developed a manual with nine steps for how to write for its audience. The first step? “State the idea you wish to express as clearly as possible
Disney is using virtual reality to create its new Star Wars Land. There’s a lot to get from this story… How massive the undertaking is. The way technology lets groups coordinate their work, from set design
A few years back, researchers developed the website hedonometer.org to measure how happy people are. It’s still tracking the average happiness of Twitter. I was particularly interested in the site’s ranking of thousands of words from happiest
If you’re in need of inspiration today, I present for your consideration Pachelbel’s Canon with a rubber chicken. Even as a professional writer, I have no words for this. That means I have plenty of
I thought you should know: I’ve had a video of a ketchup-spraying robot linked from my “About” page for years. Why? Well, most people welcome a little self-promotion if they like the content. Based on
Augmental officially launched on this day one decade ago: October 16, 2008. It’s hard to express in words what 10 years in business means to me. Then again, expressing meaning with words is my job,
Here are some highlights of Augmental’s recent work: Writing a virtual reality experience for Emory University. Content marketing for a consumer products company. Optimizing copy for search engines on behalf of a medical practice. If
Here are a few highlights of Augmental’s recent work: Planned, wrote, and launched automated email campaigns for a consumer products company. Punched up the dialogue on a video script for a B2B client. Conducted a
The past few months have been busy; Augmental has helped a variety of companies with their writing work, content marketing, websites, email outreach, and other needs. Beyond professional projects, here are some recent stories that
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
